Wednesday, July 27, 2011

Petco, Inc. - Print, Web and Photography

These are examples of several mailers and ads I did for Petco, Inc using InDesign, Quark Express, Photoshop and Illustrator.  Petco supplies individuals with pets, pet products and services.  These magazine ads and mailers are sent out to over 41 different markets across the United States and would have up to 8 pages.  They bring in hundreds of thousands of dollars from consumers looking for bargains, incentives and deals that the product team creates.  My job was to make it visually stunning while being challenged with space constraints for each pet product(s) as well as having a tight budget.   I managed the concept, layout, photography, print, and budget while working with precise timelines and  across multiple groups.